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The 3 Pillars of Healthy Growth

In this episode, your hosts discuss their 3 pillars for healthy, sustainable growth: Path Design, Performance Valuation, and Super-Outcomes. After introducing each one in detail, we explore how the pillars can be combined to create compound user/revenue growth, without having to resort to engagement hacks.

Self-Serve Podcast
•
Table of Contents
The 3 Pillars of Healthy Growth
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Do not index
In this episode, your hosts discuss their 3 pillars for healthy, sustainable growth: Path Design, Performance Valuation, and Super-Outcomes. After introducing each one in detail, we explore how the pillars can be combined to create compound user/revenue growth, without having to resort to engagement hacks.
 

Sections

"What does Healthy Growth look like?" (0:29)

An Overview of the 3 Pillars (6:43)

Pillar 1: Path Design (15:26)

Pillar 2: Performance Valuation (30:19)

Pillar 3: Super-Outcomes (50:52)

Major takeaways

Your product isn’t an object

Don't think of your product as an "object" that users buy access to. Think of it as a sequence of actions. Users are buying your preferable sequence of actions to an outcome they desire. (6:55)

To a user, your product is a bundle of possible paths

Your users make paths for themselves by integrating your product into their lives to achieve an outcome they care about. This happens whether you focus on the outcomes they care about or not. (18:53)

Aggregate metrics leave out a TON of nuance

Net churn metrics conflate starting churn (the number of people you lose in the first few months of their paying you) and sustaining churn (the number of people you lose further down into the customer lifecycle). Starting churn is always greater than sustaining churn. (42:51)

Not all user outcomes are equal

Not all outcomes are equal. It's more difficult to design and measure an outcome like "a stronger presence on social media" than it is a more discrete outcome like "has scheduled tweets for the next two weeks." (54:47)

Written by

Yohann Kunders
Yohann Kunders

Co-founder: Self-Serve SaaS, prev Airbase and Chargebee

    Written by

    Samuel Hulick
    Samuel Hulick

    Co-founder: Self-Serve SaaS, prev founder of UserOnboard

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