Co-founder: Self-Serve SaaS, prev Airbase and Chargebee
In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.
The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention
A Self-Serve company isn’t just a Sales-Led company without a Sales team. Leaning into the differences between Self-Serve and Sales-Led can turn them into serious advantages.
Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers.
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