Yohann Kunders
Co-founder: Self-Serve SaaS, prev Airbase and Chargebee
How ZipMessage Overcame Its Growth Plateau
In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.
Is Engagement a Vanity Metric?
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.
Managing the Self-Serve Customer Lifecycle
The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention