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Grow your revenue without a Sales team.

Tactics, strategies, and hard-won insights for Self-Serve SaaS companies.

How ZipMessage Overcame Its Growth Plateau
Self-Serve PodcastInterviews
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How ZipMessage Overcame Its Growth Plateau

In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.

Is Engagement a Vanity Metric?
Self-Serve PodcastMetricsUser Value
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Is Engagement a Vanity Metric?

The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.

Self-Serve Podcast

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How ZipMessage Overcame Its Growth Plateau
Self-Serve PodcastInterviews
•

How ZipMessage Overcame Its Growth Plateau

In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.

Is Engagement a Vanity Metric?
Self-Serve PodcastMetricsUser Value
•

Is Engagement a Vanity Metric?

The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.

What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Self-Serve PodcastMetrics
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What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)

Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.

Self-Serve Insights

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Forget User Journey Maps, Use This Technique Instead
Self-Serve InsightsUser Value
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Forget User Journey Maps, Use This Technique Instead

User Journey Maps are an abstract representation of how users get from Point A to Point B. The more abstract they are, the less realistic. On the other hand, one of the most realistic ways to map out a pathway is to document the NECESSARY screens that users have to interact with to make progress. Looking at the drop-off from screen to screen also gives you a realistic picture of where you're losing the most users.

Churn Getting Worse? You Need a Churn-Based Feedback Loop
Self-Serve InsightsMetrics
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Churn Getting Worse? You Need a Churn-Based Feedback Loop

To better manage churn you need to go from looking at the behavior of your entire customer base to looking at the behavior of the new customers you're bringing in.

Why Early Lifecycle Churn Is Your Biggest Opportunity
Self-Serve InsightsMetrics
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Why Early Lifecycle Churn Is Your Biggest Opportunity

One of the best ways to decrease churn is to focus on the early customer lifecycle — that's when churn is usually the worst, especially in a self-serve context.

How ZipMessage Overcame Its Growth Plateau
Self-Serve PodcastInterviews
•

How ZipMessage Overcame Its Growth Plateau

In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.

Is Engagement a Vanity Metric?
Self-Serve PodcastMetricsUser Value
•

Is Engagement a Vanity Metric?

The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.

What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Self-Serve PodcastMetrics
•

What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)

Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.

Managing the Self-Serve Customer Lifecycle
Self-Serve PodcastUser Value
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Managing the Self-Serve Customer Lifecycle

The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention

The Hidden Advantage of Self-Serve
Self-Serve Podcast
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The Hidden Advantage of Self-Serve

A Self-Serve company isn’t just a Sales-Led company without a Sales team. Leaning into the differences between Self-Serve and Sales-Led can turn them into serious advantages.

How Castos Approaches Self-Serve (with CEO Craig Hewitt)
Self-Serve PodcastUser Value
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How Castos Approaches Self-Serve (with CEO Craig Hewitt)

Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers.