Is Engagement a Vanity Metric?
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.
Churn Getting Worse? You Need a Churn-Based Feedback Loop
To better manage churn you need to go from looking at the behavior of your entire customer base to looking at the behavior of the new customers you're bringing in.
Why Early Lifecycle Churn Is Your Biggest Opportunity
One of the best ways to decrease churn is to focus on the early customer lifecycle — that's when churn is usually the worst, especially in a self-serve context.
Managing Churn For Self-Serve SaaS
How to manage churn and steer it in a more positive direction using cohort analysis and segmentation. Learn to identify which customer segments are churning out the most, and where in the customer lifecycle you're losing them.
Performance Valuation: Using Outcomes to Measure the Impact of Product Changes
Performance Valuation is all about uncovering the user outcomes that most strongly correlate with revenue, and finding ways to deliver those outcomes more effectively. Here we provide an introduction to measuring how well you're currently producing user outcomes and confirming that those user outcomes are valuable for your business, too.