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      <title>
    <![CDATA[ Grow your revenue without a Sales team. ]]>
  </title>
  <description>
    <![CDATA[ Tactics, strategies, and hard-won insights for Self-Serve SaaS companies. ]]>
  </description>
  <link>https://selfservesaas.feather.blog/</link>
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    <title>Grow your revenue without a Sales team.</title>
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  <ttl>60</ttl>
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      <item>
        <title>
          <![CDATA[ How ZipMessage Overcame Its Growth Plateau ]]>
        </title>
        <description>
          <![CDATA[ In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/overcoming-zipmessage-growth-plateau</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Interviews ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-05-26T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Is Engagement a Vanity Metric? ]]>
        </title>
        <description>
          <![CDATA[ The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.  ]]>
        </description>
        <link>https://selfservesaas.feather.blog/engagement-vanity-metric</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Metrics ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-05-04T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)  ]]>
        </title>
        <description>
          <![CDATA[ Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.  ]]>
        </description>
        <link>https://selfservesaas.feather.blog/learn-from-churn</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Metrics ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-04-25T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Managing the Self-Serve Customer Lifecycle ]]>
        </title>
        <description>
          <![CDATA[ The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention ]]>
        </description>
        <link>https://selfservesaas.feather.blog/managing-the-self-serve-customer-lifecycle</link>
        <guid isPermaLink="false">26a28f98-7348-4358-a999-b5b5dd578303</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-04-14T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ The Hidden Advantage of Self-Serve ]]>
        </title>
        <description>
          <![CDATA[ A Self-Serve company isn’t just a Sales-Led company without a Sales team. Leaning into the differences between Self-Serve and Sales-Led can turn them into serious advantages.    ]]>
        </description>
        <link>https://selfservesaas.feather.blog/hidden-advantages-of-self-serve</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-04-06T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ How Castos Approaches Self-Serve (with CEO Craig Hewitt) ]]>
        </title>
        <description>
          <![CDATA[ Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-castos</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-03-30T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Do “Aha Moments” Really Work? ]]>
        </title>
        <description>
          <![CDATA[ “Aha moments” are a go-to tool in the activation toolkit, but how effective are they? And could they be limiting Self-Serve companies trying to help new users succeed? ]]>
        </description>
        <link>https://selfservesaas.feather.blog/do-aha-moments-really-work</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2023-03-24T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ How LACRM Approaches Self-Serve (with CEO Tyler King)  ]]>
        </title>
        <description>
          <![CDATA[ Tyler and Yohann chat about how Self-Serve has evolved at LACRM, and how revenue growth is value-driven in almost every Self-Serve context.  ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-lacrm</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Interviews ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-03-10T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Forget User Journey Maps, Use This Technique Instead ]]>
        </title>
        <description>
          <![CDATA[ User Journey Maps are an abstract representation of how users get from Point A to Point B. The more abstract they are, the less realistic. On the other hand, one of the most realistic ways to map out a pathway is to document the NECESSARY screens that users have to interact with to make progress. Looking at the drop-off from screen to screen also gives you a realistic picture of where you're losing the most users. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/critical-pathway-map</link>
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        <category>
        <![CDATA[ Self-Serve Insights ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2023-03-06T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Growing Self-Serve Revenue at Rapchat (with CEO Seth Miller) ]]>
        </title>
        <description>
          <![CDATA[ Seth and Yohann talk about how Rapchat will achieve its ambitious revenue goals. Spoiler alert: user segments are a key part of their strategy. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-saas-rapchat</link>
        <guid isPermaLink="false">6a90b2c2-6aed-4c40-b640-603222d18fe5</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Interviews ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-03-03T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Churn Getting Worse? You Need a Churn-Based Feedback Loop ]]>
        </title>
        <description>
          <![CDATA[ To better manage churn you need to go from looking at the behavior of your entire customer base to looking at the behavior of the new customers you're bringing in. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/churn-based-feedback-loop</link>
        <guid isPermaLink="false">5337bf49-e9e2-4178-a207-df98c1000a50</guid>
        <category>
        <![CDATA[ Self-Serve Insights ]]>
      </category><category>
        <![CDATA[ Metrics ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2023-03-02T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Why Early Lifecycle Churn Is Your Biggest Opportunity ]]>
        </title>
        <description>
          <![CDATA[ One of the best ways to decrease churn is to focus on the early customer lifecycle — that's when churn is usually the worst, especially in a self-serve context. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/early-lifecycle-churn</link>
        <guid isPermaLink="false">bdbf0ca3-9cd2-457e-8928-09acd29ff2f6</guid>
        <category>
        <![CDATA[ Self-Serve Insights ]]>
      </category><category>
        <![CDATA[ Metrics ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2023-03-01T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Managing Churn For Self-Serve SaaS ]]>
        </title>
        <description>
          <![CDATA[ How to manage churn and steer it in a more positive direction using cohort analysis and segmentation. Learn to identify which customer segments are churning out the most, and where in the customer lifecycle you're losing them. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/managing-churn-self-serve-saas</link>
        <guid isPermaLink="false">2a1d4650-4614-4fdf-9db7-181bc9658d71</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ Metrics ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2023-02-23T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ How Podia Approaches Self-Serve (with CEO Spencer Fry) ]]>
        </title>
        <description>
          <![CDATA[ Spencer Fry, the founder and CEO of Podia, shares Podia's approach to Self-Serve, from how they shifted to making more long-term goals once they hit profitability to how they set up their activation and retention systems. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-saas-podia</link>
        <guid isPermaLink="false">8997df1c-4f3b-49bb-93b8-cdecdb4df364</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-02-15T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Self-Serve Tactics You Can Use Right Now ]]>
        </title>
        <description>
          <![CDATA[ If you're looking for impactful Self-Serve tactics that you can put to work immediately, here are a few no-brainers. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-tactics-you-can-use-right-now</link>
        <guid isPermaLink="false">89da1734-9a6c-4e98-8470-d4890cb467c3</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-02-08T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Self-Serve SaaS: Challenge or Opportunity? ]]>
        </title>
        <description>
          <![CDATA[ The self-serve business model is user- and scale-friendly, but is it easier to get off the ground? And is it easier to get to profitability?   ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-saas-challenge-or-opportunity</link>
        <guid isPermaLink="false">44bed8cc-408c-4d78-ae11-2a439a93a26d</guid>
          
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator>
        
        <pubDate>2023-02-01T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ User Value Research: Everything You Need to Know  ]]>
        </title>
        <description>
          <![CDATA[ Learn how to run value-driven research projects by answering questions like which users to talk to, how to ask them for their time, and how to surface nuggets of insight throughout your interviews. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/user-value-research-process</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2022-01-12T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ The Company Timeline vs. The User Timeline  ]]>
        </title>
        <description>
          <![CDATA[ A long-held belief in UX is that designers need to balance the company's needs with the users' needs.
In this episode, we reexamine that two-headed monster from a different perspective: thinking in terms of timelines.
Your user flows will always be affected by company-timeline considerations, but diving further into your USER's timeline is an easy way to find insights for healthy conversion and retention. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/company-timeline-user-timeline</link>
        <guid isPermaLink="false">85136861-8de1-46b8-bb12-ae54864baa15</guid>
        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-12-17T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ How to Segment Users By Intent  ]]>
        </title>
        <description>
          <![CDATA[ When someone arrives at your offering, it's because they're seeking change in their life. There are patterns there, and you can design for the good ones. The process begins by segmenting users by intent.  ]]>
        </description>
        <link>https://selfservesaas.feather.blog/segmenting-by-intent</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-11-17T00:00:00.000Z</pubDate>
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      </item>
      
      <item>
        <title>
          <![CDATA[ Which User Outcomes Power Your Business?  ]]>
        </title>
        <description>
          <![CDATA[ Every time someone uses an app, it's because they're trying to change something about their life OUTSIDE the app. Learn how to better identify and deliver Beneficial Outcomes, so you can create more value for both your users and your business. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/outcomes-that-power-business</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category><category>
        <![CDATA[ User Value ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-11-03T00:00:00.000Z</pubDate>
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          <![CDATA[ Performance Valuation: Using Outcomes to Measure the Impact of Product Changes ]]>
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          <![CDATA[ Performance Valuation is all about uncovering the user outcomes that most strongly correlate with revenue, and finding ways to deliver those outcomes more effectively.
Here we provide an introduction to measuring how well you're currently producing user outcomes and confirming that those user outcomes are valuable for your business, too. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/value-the-impact-of-product-changes</link>
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        <![CDATA[ Metrics ]]>
      </category><category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-10-20T00:00:00.000Z</pubDate>
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      </item>
      
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          <![CDATA[ How to Design Pathways Inside Your Product ]]>
        </title>
        <description>
          <![CDATA[ Path Design is how you get users from where they currently are all the way to the results that they care about.
A process is only as good as the outcome it produces, so how do you design one that reliably results in outcomes users care about? ]]>
        </description>
        <link>https://selfservesaas.feather.blog/self-serve-product-pathways</link>
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        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-10-06T00:00:00.000Z</pubDate>
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      </item>
      
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        <title>
          <![CDATA[ The 3 Pillars of Healthy Growth ]]>
        </title>
        <description>
          <![CDATA[ In this episode, your hosts discuss their 3 pillars for healthy, sustainable growth: Path Design, Performance Valuation, and Super-Outcomes. After introducing each one in detail, we explore how the pillars can be combined to create compound user/revenue growth, without having to resort to engagement hacks. ]]>
        </description>
        <link>https://selfservesaas.feather.blog/3-pillars-of-healthy-growth</link>
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        <category>
        <![CDATA[ Self-Serve Podcast ]]>
      </category>  
          <dc:creator>
          <![CDATA[ Yohann Kunders ]]>
        </dc:creator><dc:creator>
          <![CDATA[ Samuel Hulick  ]]>
        </dc:creator>
        
        <pubDate>2021-09-22T00:00:00.000Z</pubDate>
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