Is Engagement a Vanity Metric?
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
Managing the Self-Serve Customer Lifecycle
The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention
How Castos Approaches Self-Serve (with CEO Craig Hewitt)
Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers.
Do “Aha Moments” Really Work?
“Aha moments” are a go-to tool in the activation toolkit, but how effective are they? And could they be limiting Self-Serve companies trying to help new users succeed?
Forget User Journey Maps, Use This Technique Instead
User Journey Maps are an abstract representation of how users get from Point A to Point B. The more abstract they are, the less realistic. On the other hand, one of the most realistic ways to map out a pathway is to document the NECESSARY screens that users have to interact with to make progress. Looking at the drop-off from screen to screen also gives you a realistic picture of where you're losing the most users.