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Self-Serve Podcast

How ZipMessage Overcame Its Growth Plateau
Interviews
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How ZipMessage Overcame Its Growth Plateau

In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.

Is Engagement a Vanity Metric?
MetricsUser Value
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Is Engagement a Vanity Metric?

The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.

How ZipMessage Overcame Its Growth Plateau
Interviews
•

How ZipMessage Overcame Its Growth Plateau

In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.

Is Engagement a Vanity Metric?
MetricsUser Value
•

Is Engagement a Vanity Metric?

The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.

What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Metrics
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What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)

Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.

Managing the Self-Serve Customer Lifecycle
User Value
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Managing the Self-Serve Customer Lifecycle

The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention

The Hidden Advantage of Self-Serve

The Hidden Advantage of Self-Serve

A Self-Serve company isn’t just a Sales-Led company without a Sales team. Leaning into the differences between Self-Serve and Sales-Led can turn them into serious advantages.

How Castos Approaches Self-Serve (with CEO Craig Hewitt)
User Value
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How Castos Approaches Self-Serve (with CEO Craig Hewitt)

Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers.