Co-founder: Self-Serve SaaS, prev founder of UserOnboard
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention
A Self-Serve company isn’t just a Sales-Led company without a Sales team. Leaning into the differences between Self-Serve and Sales-Led can turn them into serious advantages.
“Aha moments” are a go-to tool in the activation toolkit, but how effective are they? And could they be limiting Self-Serve companies trying to help new users succeed?
User Journey Maps are an abstract representation of how users get from Point A to Point B. The more abstract they are, the less realistic. On the other hand, one of the most realistic ways to map out a pathway is to document the NECESSARY screens that users have to interact with to make progress. Looking at the drop-off from screen to screen also gives you a realistic picture of where you're losing the most users.
To better manage churn you need to go from looking at the behavior of your entire customer base to looking at the behavior of the new customers you're bringing in.
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