Grow your revenue without a Sales team.
Tactics, strategies, and hard-won insights for Self-Serve SaaS companies.
Self-Serve Insights
Forget User Journey Maps, Use This Technique Instead
User Journey Maps are an abstract representation of how users get from Point A to Point B. The more abstract they are, the less realistic. On the other hand, one of the most realistic ways to map out a pathway is to document the NECESSARY screens that users have to interact with to make progress. Looking at the drop-off from screen to screen also gives you a realistic picture of where you're losing the most users.
Self-Serve Podcast
How ZipMessage Overcame Its Growth Plateau
In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.
How ZipMessage Overcame Its Growth Plateau
In this episode, Brian and Yohann talk about ZipMessage’s journey out of a growth plateau. Brian talks about when he began to notice it, what might have been the cause, and the systematic approach he took to overcoming the plateau altogether.
Is Engagement a Vanity Metric?
The idea that more engagement will result in more revenue is contentious. Here are four arguments that you’re missing out on your biggest opportunity by trying to manufacture more engagement.
What You Can Learn from Churn (with Founder and CPO of Churnkey, Scott Hurff)
Churn is far from a static metric that you can’t influence. Scott Hurff talks about how to create humanistic cancellation experiences and then learn from them so fewer customers have to cancel at all.
Managing the Self-Serve Customer Lifecycle
The four major stages of the self-serve customer lifecycle, and how to effectively manage them for better customer conversion and retention